- Home
- Sell
Selling with us.
We price from the right comparables, present your home the way its buyers expect to see it, and handle every showing and every offer ourselves.
From valuation to closing.
Six steps, in order. The valuation is free and carries no obligation.
Valuation
A comparative market analysis built on recent sales of homes like yours. Lakefront is priced against lakefront and estates against estates, never against the county average.
Preparation
We walk the home with you and write a short plan: what to clear, what to stage, and which repairs will return more than they cost. We can refer the vendors.
Photography and video
Professional photography, drone aerials and a video walkthrough come standard on every listing.
Marketing
Georgia MLS and FMLS, syndication to the major portals, social campaigns, email to our buyer list and direct outreach to agents across North Georgia.
Negotiation
We weigh each offer on price, contingencies and closing timeline, and advise you on the strongest one overall.
Closing
Inspections, repair requests, appraisal and paperwork, managed through closing day.
How a luxury listing is marketed.
Buyers at the top of this market shop online first, and many of them live out of state. The listing has to carry the property before anyone visits.
Architectural and drone photography
Aerials matter most for estate lots, golf-course homes and waterfront, where the setting is much of the value.
Cinematic video
A film of the home, the grounds and, on the lake, the dock and the view from the water.
Staging guidance
Advice room by room on what to keep, move and bring in before the photographer arrives.
Relocation and out-of-state reach
Exposure through our luxury and relocation contacts and the Keller Williams referral network.
Portals and MLS
Georgia MLS and FMLS, syndicated to Zillow, Realtor.com, Homes.com and other real estate sites.
Every showing handled personally
One of us is at the showing, so the buyer's questions get real answers.
Selling land, a lake home or a mountain property.
Specialty property sells on information. For land we put the survey, soil data and site details in front of builders and buyers at the start. For a lake home we show the dock, the permit and the water. For a cabin we show access, systems and rental history where there is one.
Karen leads these listings. Read more about Lake Lanier, land and lots and luxury homes.